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Download e-book for iPad: Advances In Consumer Research: Acr 07 Memphis by Angela Y. Lee, Dilip Soman

By Angela Y. Lee, Dilip Soman

ISBN-10: 0915552612

ISBN-13: 9780915552610

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Rawn, University of British Columbia xxxi Emergent Affiliation through Non-Verbal Goal Contagion Effects in Shared Experiences Suresh Ramanathan, University of Chicago GSB Ann L. McGill, University of Chicago GSB SYMPOSIA SUMMARY Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control ........................................................................................................................................ 229 Michel Tuan Pham, Columbia University, USA Remi Trudel, University of Western Ontario, Canada Where Does Value Come From E.

Liu, University of Massachusetts, USA Tracing Cognitive Processes at the Point of Sale: New Developments and a Comparison of Methods ............................................ 671 Oliver B. Büttner, Georg-August-Universität Göttingen, Germany Günter Silberer, Georg-August-Universität Göttingen, Germany Evaluations of Bilingual Product Descriptions on Boxes ................................................................................................................... 673 Mahesh Gopinath, Old Dominion University, USA Myron Glassman, Old Dominion University, USA Exploratory Behavior: A Portuguese and British Study .....................................................................................................................

720 Yu-Tse Lin, Asia University, Taiwan Lien-Ti Bei, National Chengchi University, Taiwan The Mental Accounting of Gift Card versus Cash Gift Funds ............................................................................................................ 722 Rebecca White, University of Chicago, USA The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals .................................................................... 723 Keith S. Coulter, Clark University, USA Permission to be Prejudiced: Legitimacy Credits in the Evaluation of Advertisements with Black and White Models .....................

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Advances In Consumer Research: Acr 07 Memphis by Angela Y. Lee, Dilip Soman


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